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Furniture World Articles by Lance Hanish

Weekly Retail Media Note #166: Social Media Influences Millennials' Purchasing Decisions

Published: 12/31/2017
Retailers, manufacturers, brands of all kinds can no longer claim that social media does not work.

Read Weekly Retail Media Note #166: Social Media Influences Millennials' Purchasing Decisions


Weekly Retail Media Note #165: Word-Of-Mouth Said To Drive Almost One-Fifth Of Consumer Sales. Social Media A Key

Published: 12/10/2017
Although consumers ascribe more influence to word-of-mouth than advertising when making purchase decisions, A study by Engagement Labs indicates that advertising contributes to word-of-mouth success.

Read Weekly Retail Media Note #165: Word-Of-Mouth Said To Drive Almost One-Fifth Of Consumer Sales. Social Media A Key


Weekly Retail Media Note #164: Can Social Media Create Brand Awareness and Drive In Customers?

Published: 10/18/2017
Does social media work in building traffic and sales within the retail environment? The answer is yes.

Read Weekly Retail Media Note #164: Can Social Media Create Brand Awareness and Drive In Customers?